Then, the tool will show you how “trending” you are versus your competitors in search volume, location, and seasonal popularity. This makes it easy to directly compare your business’s name against a competitor’s. Google Trends has a “compare” functionality where you can compare two different search queries. You can get customer feedback and measure Facebook followers, but how much does that really tell you about your business within its industry landscape? By using Google Trends, you can get valuable data on your business’s popularity against other competitors in just a few clicks. It can be difficult to measure brand awareness and attitude as a small business. Whether that means running a localized paid search campaign in an area interested in your services or tailoring your products and services to interests in that location, there are several opportunities to capitalize on geographical interest. With this new knowledge, you can create strategic geographic marketing campaigns. Alternatively, it can spur competitive research into where your competition is currently succeeding and where there may be room for you to garner market share. Or, if you’re a retail-only store looking to open another location, this tool could be extremely helpful for determining which geographical areas are most interested in your services. However, especially if you sell products online, you may learn that you have a market in another state or country that you were not aware of. For example, as seen below, it’s no surprise that the phrase “winter coat” has more popularity in northern states. Not only can you see when your products and services are trending, but also where they are most popular. Knowing and capitalizing on these customer needs can make the difference in both brand awareness and revenue. If you own an auto shop, you may find there are more searches for defrosting spray in December and more interest in windshield wiper replacement in April. Considering this is a fall seasonal item, this makes sense.īut you may find your products and services also have a recurring popular timeframe. For example, below you can see that over the past five years, heavy search interest for the Pumpkin Spice Latte starts to trend around mid-August and end around mid-November. Understanding when people are searching for your business, products, or services can help determine when to run marketing campaigns and when to offer particular products. If you have a specific amount of time in mind, you can create your own custom time range. You can see data from any time range, whether it’s the past hour, the last 90 days, or over the past five years. Google Trends doesn’t just tell you what is trending, it also shows you during what period of time it is most popular. Knowing what people are talking about and why they care is key to understanding your market. Or, on the other hand, it can prevent a misstep and save you valuable time, money, and face. A popular topic can spur a successful blog post, tweet, or new product or service offering. Staying updated on relevant, trending topics is crucial to successful marketing. If you own a coffee shop, restaurant, or café, this could be a great opportunity to begin offering a similar product yourself.
This provides instant insight into what’s sparking interest in the public’s mind regarding that subject, which can be highly beneficial for small businesses who don’t have access to custom polling and ongoing marketing research.įor example, you may see a large coffee chain is trending and quickly determine it’s because they have announced they are no longer serving a customer-favorite item on the menu and people are upset. The functionality allows you to dive deep into each trending phrase to discover what people are searching for and any news media surrounding that topic. On the homepage of the Google Trends website there are lists of recently trending search phrases. Here are five ways you can start utilizing Google Trends to improve your business. After all, search isn’t just an engine it’s a behavior that can tell you what customers want. It’s a numerical way of determining attitudinal behavior related to a topic, or more specifically, your business. Search volume data is more than just a number. How to Watch Love Island UK From Abroad.
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